1. Introduction & Entity Information
Welcome to Elementail ("we", "us", or "our"). Elementail is a premier creative digital growth, branding, and performance marketing agency based in Pune, Maharashtra, India. We are committed to safeguarding your personal data, maintaining absolute transparency, and honoring your right to privacy.
This Privacy Policy explains how we collect, store, handle, and protect personal information gathered when you visit our website at https://elementail.in/, submit a project pitch brief, or engage with our digital marketing and web design services.
2. Information We Collect
We only collect data that is strictly necessary to evaluate project inquiries, prepare proposals, and fulfill digital agency services:
- Inquiry & Project Pitch Data: When you complete our contact or project brief form, we collect your Name, Business/Brand Name, Work Email Address, Project Budget Tier, Selected Service Categories (Branding, Website, SEO, Content, Performance, Strategy), and your custom project description.
- Direct Communications: Information provided when contacting us via telephone (+91 9175734417), email (info@elementail.in), or WhatsApp Business.
- Technical & Telemetry Data: IP address (anonymized where applicable), browser type, device specifications, operating system, pages viewed, time spent per section, and referral URLs.
3. How We Use Your Data
The information we collect is utilized strictly for legitimate business and client service purposes:
- To review, scope, and respond to your prospective project inquiries and business briefs.
- To construct bespoke proposals, growth roadmaps, and commercial quotes.
- To execute agreed-upon brand identity design, web engineering, SEO, and paid media campaigns.
- To monitor website performance, diagnose technical bugs, and optimize user experience.
- To prevent fraudulent automated submissions and protect our systems against security threats.
4. Legal Basis for Processing
Under the Digital Personal Data Protection Act, 2023 (India) and international standards including the General Data Protection Regulation (GDPR), our processing is grounded on:
- Consent: Explicit voluntary consent provided when submitting your project brief via our interactive form.
- Pre-Contractual & Contractual Necessity: Processing required to prepare service proposals, NDAs, contracts, and execute client deliverables.
- Legitimate Interests: Securing our web platform, analyzing aggregate traffic trends, and preventing spam.
5. Cookies & Analytical Telemetry
Our website uses standard HTTP cookies and browser storage to enhance site functionality and measure engagement. These include:
- Essential Technical Storage: Used to maintain interactive state, such as active category selection in our capabilities explorer.
- Performance Analytics (Google Analytics 4): Anonymized behavioral telemetry helping us understand which sections and service offerings provide the highest utility to visitors.
You can manage or disable cookies at any time via your browser settings without impacting your ability to browse our core portfolio.
6. Third-Party Service Providers
We work with trusted enterprise third-party platforms to power our infrastructure, each adhering to strict data security standards:
- Google Workspace & Google Apps Script: Used for secure transmission and storage of incoming brief submissions.
- Hosting & Edge Delivery: Cloud CDN and hosting providers (Vercel / Netlify / Cloudflare) providing SSL/TLS encryption and edge delivery.
- Fonts & CDN: Google Fonts (Inter, Bricolage Grotesque, JetBrains Mono) served with optimized privacy-preserving cache headers.
7. Data Security & Storage Duration
We implement industry-standard administrative, technical, and physical safeguards. All data transmitted between your browser and our servers is encrypted using modern TLS/HTTPS (Transport Layer Security).
We retain personal data submitted through inquiries only as long as required to evaluate prospective collaborations, service ongoing clients, or fulfill statutory accounting and tax obligations under Indian law.
8. Your Privacy Rights
Depending on your jurisdiction, you maintain specific rights regarding your personal data:
- Right to Access: Request a summary of the personal data we hold about you.
- Right to Correction / Rectification: Request correction of incomplete or inaccurate records.
- Right to Erasure: Request the deletion of your contact data from our active records.
- Right to Withdraw Consent: Withdraw your consent to communications at any time.
To exercise any of these rights, email us at info@elementail.in with the subject line "Data Privacy Request".
9. Data Protection Officer & Grievance Redressal
In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, queries or grievances regarding data processing may be addressed to: